Performance Marketer

I help D2C brands grow profitably with Meta Ads

If you're a founder or small team looking to grow your D2C brand using paid ads, I can help you get consistent, measurable results without burning money on guesswork.

Let's talk → Case Studies
Piyush Kumar
By the numbers
₹1Cr+
Ad spend managed
5x+
Average ROI delivered
26%
CPA reduced while scaling campaigns by 2.4x
CORE SERVICE

Meta Ads Management

I handle the complete Meta advertising process so you can focus on your business while your campaigns drive consistent, profitable results.
One service. One focus: making your Meta Ads perform better.

What's included
  • Account audit & strategy
  • Campaign setup
  • Audience research
  • Creative strategy & testing
  • Full funnel management
  • Retargeting
  • Campaign optimization
  • Budget management
  • Scaling
  • Reporting
Case studies

Results I've delivered

In performance marketing, results are what matter most. Here are case studies that show the kind of impact I’ve delivered for clients.

Health & Wellness

How I scaled a Health & Wellness brand's ad spend 2.4x while cutting cost per lead by 26%

The brand was getting sales but at an unsustainable cost. existing setup lacked proper creative testing structure, the ads were not effectively reaching the right audiences, and the life of ads was too short.
Results
2.4x
Ad spend scaled
26%
CPL reduced
6 mo
Sustained results
Meta Ads dashboard Meta Ads dashboard
D2C Food & Beverage

How I grew a D2C food & beverage brand's revenue by 44% in under 3 months while maintaining 5x+ ROI

The brand was running ads, but the account lacked structure. There was no clear retargeting system, and creative testing was inconsistent and unstructured.
Results
₹14.8L
Revenue (up from ₹10.3L)
44%
Revenue growth
5x+
ROI maintained
Meta Ads dashboard Meta Ads dashboard Meta Ads dashboard
How I work

How I turn ad spend into growth

I don't just set up campaigns and hope for the best. I follow a structured process to eliminate guesswork and ensure every rupee is working towards growth.

01
Audit & Diagnose
I start by auditing your current ad account, after analysing your current setup and performance, I will create a customised strategy to address the specific issues and opportunities in your account. This ensures we have a clear roadmap before we start spending on ads.
Week 1
02
Fixing the foundation
Before we start spending money on ads, I make sure the foundation is solid. This means setting up proper tracking and analytics, ensuring your pixel and conversion events are firing correctly, and fixing any technical issues that could be causing wasted spend.
Week 1–2
03
Setting up campaigns
I set up your ad campaigns based on my proven structure, tailored to your brand and goals. This will help us to test different audiences and creatives in a structured way, so we can quickly identify what works and what doesn't.
Week 2
04
Testing and Scaling
After structuring the campaigns, I will start testing different audiences and creatives to see what resonates best with our target audience. Now after testing creatives and audiences, I will identify the winners and scale them to get maximum results.
Ongoing
About
Piyush Kumar

Hi, I'm Piyush Kumar

I'm a performance marketer who runs Meta Ads for brands that want to grow using paid ads. I've managed ₹1Cr+ in total ad spend across different niches like health & wellness, food & beverage, and D2C brands. And in that time, I've seen what actually moves the needle and what doesn't when it comes to turning ad spend into real growth.

My approach is simple. Fix the foundation first tracking, creative structure, funnel and only scale based on real data insights. I don't believe in burning client's money doing guesswork.

I work best with founders and small teams who want someone genuinely accountable to results. If you care about where your money is going and want a partner who treats your budget with the same care you do we'll probably get along well.

Common questions

FAQ

I know hiring a performance marketer is a big decision. Here are answers to the questions I get asked most often.

How long before I start seeing results?
Every business is different, but most start noticing improvements within the first 2–4 weeks after launching campaigns. The first few days are focused on gathering data and testing what works. Once we identify winning audiences and creatives, results start to scale quickly and consistently.
What makes you different from other marketers or agencies?
I don't treat marketing like experiments or guesswork. Every decision I make is backed by data and a clear goal to grow your business profitably. I stay transparent at every step, sharing what's working, what's not, and what we'll do next. My aim is simple: make your ads pay off and your growth predictable.
Can you fix my existing campaigns?
Definitely. If you already have ads running but they're not performing well, I can audit your account to find what's holding them back wrong targeting, weak creatives, or tracking issues. Then I'll rebuild or adjust your campaigns to improve efficiency and boost returns.
Can you help if I've never run ads before?
Absolutely. I'll handle everything from setting up your ad accounts and installing tracking to launching your first campaigns. Even if you're starting from zero, I'll make sure you feel confident about your ads.
What's included in your ad management service?
It includes everything you need to run profitable campaigns: audience research, creative strategy, campaign setup, ongoing optimization, and weekly reporting. I handle everything, so you can focus on running your business while I focus on growing it.

Ready to scale your ads profitably?

I take on a limited number of clients each month. whether you're selling products or generating leads and want consistent, measurable results, Fill out the form below and I'll get back to you within 24 hours to discuss your goals and how we can work together.

Prefer email? piyushprasad816@gmail.com